Shopper Journey Overview

This section walks you through the shopper journey from a business-level perspective. We break the experience into three man phases:

1. Discovery Phase - When the shopper discovers the trade-in option
2. Valuation Phase - When the shopper's used item is given a value
3. Payment Phase - When the discount is applied to a new purchase

Here's a short video that ties these phases together, illustrating the full journey and how each step connects:

📘 Falls outside the scope of this section:

• After the shopper completes their interaction with the Ealyx product on the merchant site, the flow transitions into post-purchase activities, which lie outside the scope of this section.